PRIMER DONNAS

Two new bombshells enter the villa. And we're not talking about our stars Ariana Maddix & JaNa Craig. To dramatically launch two new Maybelline Primers, we brought the drama to the people by creating a new spoof reality show. 

In a world where people aren't paying attention to ads, we went to a place they're completely gripped to.

But before we launched, we used organic and paid placements to set the internet sleuths on fire across Reddit, TikTok, and beyond. Every piece, like our commercials, was meant to stir up drama before our drop. And it worked.