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NATHAN'S FAMOUS
THE FRANK LINE
People have been taking the subway to the original Nathan's Famous location in Coney Island for over 100 years. For the first time in half a century, the MTA updated their map design. And hidden in it was one hot dog pointing directly to Nathan's Famous.
So we partnered with the MTA to bring attention to this marvel.
And once we saw the hot dog, we spotted it everywhere. Even the seats.
Took the fun to social.
We got Subway Takes onboard.
NY 1 thought we were clever.
PRESS
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