MONOCHROMATIC LAUNCH

Lincoln Motor Company

Problem: 

Lincoln was launching a monochromatic exterior package that paints the outside of the vehicle in one color. But the reveal photos didn't do it justice

Solution:

Stage the vehicles with a background that matches its new sleek look.

*What you see now is the after. Hover over the photos to see the before.

FULL LINE-UP

TEASER

ANNOUNCEMENT

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