SANCTUARY IN THE EXTREME

Lincoln Motor Company

To showcase the extremely comfortable interiors of Lincoln SUVs, we pitted them against a series of extremely harsh outdoor environments.

Cold   |   :30   |   Broadcast

The Concept Boards

LNC_SanctuaryintheExtreme_ExtremeBoards.
LNC_SanctuaryintheExtreme_ExtremeBoards.

Heat   |   :30   |   Broadcast

How We Shot

While we couldn’t travel to 4 separate locations (especially during a pandemic), we recreated them. We took real-life images and superimposed them into an immersive LED screen stage—putting us directly in the scene of our locations.

LINCOLN _ SANCTUARY IN THE EXTREME  _  R

Rain   |   :30   |   Broadcast

Translating to Social

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Noise   |   :30   |   Broadcast

AGENCY

DIRECTOR

PRODUCTION

HUDSON ROUGE

ANDRE STRINGER

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