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SANCTUARY IN THE EXTREME
Lincoln Motor Company
To showcase the extremely comfortable interiors of Lincoln SUVs, we pitted them against a series of extremely harsh outdoor environments.
Cold | :30 | Broadcast
The Concept Boards
![LNC_SanctuaryintheExtreme_ExtremeBoards.](https://static.wixstatic.com/media/57d72a_fb92ef694fcc4c47b02652c4f4d7ac8f~mv2.jpeg/v1/fill/w_477,h_267,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LNC_SanctuaryintheExtreme_ExtremeBoards_.jpeg)
![LNC_SanctuaryintheExtreme_ExtremeBoards.](https://static.wixstatic.com/media/57d72a_d2d84ce50b754f7db4c8dafa36ac66c1~mv2.jpeg/v1/fill/w_477,h_267,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LNC_SanctuaryintheExtreme_ExtremeBoards_.jpeg)
Heat | :30 | Broadcast
How We Shot
While we couldn’t travel to 4 separate locations (especially during a pandemic), we recreated them. We took real-life images and superimposed them into an immersive LED screen stage—putting us directly in the scene of our locations.
![LINCOLN _ SANCTUARY IN THE EXTREME _ R](https://static.wixstatic.com/media/57d72a_5d26dcf538b447ecb2eea07e597e195a~mv2.jpg/v1/fill/w_709,h_399,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LINCOLN%20_%20SANCTUARY%20IN%20THE%20EXTREME%20%20_%20%20R.jpg)
Rain | :30 | Broadcast
Translating to Social
![](https://static.wixstatic.com/media/57d72a_f1fa382a6a554ca999c5e140e029c47af000.jpg/v1/fill/w_240,h_427,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/57d72a_f1fa382a6a554ca999c5e140e029c47af000.jpg)
![LNC_IGStory_0001_F2.png](https://static.wixstatic.com/media/57d72a_f0b36749196942dfb628d6a67d5ffb21~mv2.png/v1/fill/w_367,h_560,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LNC_IGStory_0001_F2.png)
Noise | :30 | Broadcast
AGENCY
DIRECTOR
PRODUCTION
HUDSON ROUGE
ANDRE STRINGER
RESET
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