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SERENA'S FIRST LOOK
Lincoln Motor Company
The Continental Coach Doors turns an entrance into an announcement. Serena, a host of the 2019 Met Gala, made the largest announcement of the night by arriving first in the Continental capturing the attention of the awaiting fans lining the streets, paparazzi fighting for the front row, and social media followers refreshing their feeds.


With one chance to capture this highly-anticipated moment, we commissioned someone with experience — the famous street fashion photographer, the Satoralist. On a night seen through social, our one shot became Serena’s reveal.
AGENCY
PHOTOGRAPHER
HUDSON ROUGE
THE SATORALIST
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